Migrating

Four answers covering one job, and the order matters more than any of them individually. Read what order to move things in first, because doing it in the wrong sequence is what creates work rather than any single step being hard. What actually moves tells you what you will be rebuilding by hand. The deliverability answer is the one people wish they had read first, because a new sending platform starts a new reputation.

• Will migrating hurt my email deliverability? Reputation does not travel with you. What resets on the move, and what to do while it rebuilds.
• Is the free migration actually free? Free of a fee, not free of a subscription. Which plans qualify, and what the team rebuilds.
• What order should I migrate things in? There is a published running order, and it is the one their own team follows.
• What actually moves when you migrate, and what does not? Six categories, copied by hand. And the one word in the answer that does the real work.