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What is the difference between a page, a funnel and a website?

Short answer

A page is one screen. A funnel is an ordered group of pages. A website is a feature of its own that builds a multi-page site with a menu, utility pages and shared styling.

A page

One screen. It is assembled in the editor out of three layers: sections are the building blocks, rows and columns sit inside sections, and elements such as text, images and video sit inside columns.

Every page carries a name and a URL path. On a funnel page the path saves itself automatically, and it cannot contain uppercase letters.

A funnel

A named group of pages, in order. Each page is a step.

The funnel owns settings the pages inherit. Changing the domain in funnel settings applies the new domain to every page in that funnel at once.

A website

Its own feature, under the Sites tab at Websites. Creating one asks for a Name, a Domain name, a Home page URL path and a Language.

What it adds on top of a stack of pages:

  • A navigation menu. New pages are added to it by a toggle that is on by default.
  • Utility pages built for you: Log in, Contact Us and Search.
  • A Style tab that sets typography, colours, buttons and form fields across every page at once.
  • Website popups, which show on all pages, as opposed to page popups, which show on one.

The website editor uses the same page builder as the sales funnel feature, so the editing itself works identically.

The rule that catches people out

A domain can only be assigned to one website at a time. If the domain you want is already linked to another website, you have to remove it there first.

Removing a domain from a website deactivates that website. It stays unreachable until another domain is assigned to it.

Which holds which

ThingWhere it livesWhat it holds
PageInside a funnel, a website or a blogSections, rows, elements
FunnelSites, then Sales funnelsSteps, in a fixed order
WebsiteSites, then WebsitesPages, a menu, global styles

Where publishing happens

Inside a website, new pages arrive in Draft mode. They go live through the three dot menu beside the page name, then Publish, and come down the same way.

A deactivated website page still shows in the menu while you are in the editor and in preview. Visitors to the live site do not see it.

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