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Deliverability

Why emails land in spam, and what actually gets them into the inbox.

This is where you end up after sending something and finding it did not arrive, or arrived in the wrong tab. Read SPF, DKIM and DMARC first, because authentication is the part you control and the part that has to be right before anything else helps. The promotions tab is a separate problem and not a fault. The rest of these answers are about the two things that decide the outcome after that: who is on your list, and how consistently you send.