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Deliverability
Why emails land in spam, and what actually gets them into the inbox.
- SPF, DKIM and DMARC, in plain English Three DNS records, what each one proves, and exactly what systeme.io hands you to paste.
- Why do my emails land in the promotions tab? Gmail decides this, not systeme.io. What shifts the odds, and why the tab costs less than it looks.
- What is a bounce, and what should I do about one? Hard, soft, and what the grey and blue addresses in your statistics are telling you.
- What is list hygiene, and why does it decide whether you get delivered? The weekly setting most accounts never switch on, and the open rate it protects.
- What is a warm-up period, and do I need one? The first 500 emails from a new account are already a warm-up, run for you.
- What is a spam complaint, and how many is too many? The denominator is opened emails, not sent. That changes the arithmetic a lot.
- Do I need a cookie banner? The help centre points at an outside tool. Where its script goes, and what it will not cover.