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Order bump or upsell: which should I add first?
The order bump. It is a setting on a page you already have. An upsell needs a new funnel step, a new page, and two buttons you wire up yourself.
The two side by side
| Order bump | Upsell | |
|---|---|---|
| Where you set it up | Sites, then Sales funnels, then the funnel, then the order form step, then Add order bump | Sites, then Sales funnels, then the funnel, then Add step, with the Type set to Upsell |
| Where it appears | On the order form, before payment | On its own page, after the purchase |
| What you build | A setting on a page you already have | A new funnel step and a new page |
| Prices allowed | One only | One or several price plans |
| Buttons | A tick box element you drag in | Accept and Decline, added by you |
| Where it can go | On the order form | After the order form, with a downsell after that |
Why the bump goes first
It is a setting on a page that already exists. Nothing new gets designed, and the buyer passes through no extra step to see it.
An upsell is a page. It needs a template, copy, an offer and two working buttons before it does anything at all.
When the upsell earns its build
When the second offer is too big to explain in a tick box.
A bump has room for a line of text. If the next thing you want to sell needs a headline, a few bullet points and a reason for the price, it needs a page of its own.
What the two have in common
- Both sell either a digital or a physical product.
- Both hand over the same digital resources: a course, a course bundle, a tag, or a community.
- Neither can sell a calendar event.
- Both are charged as separate transactions from the main order, never rolled into one total.
They are not rivals
Nothing stops a funnel carrying both, and the order form is where both journeys start. Build the bump, watch it for a while, then add the upsell when the next offer is worth a page.
How I checked this answer
Nothing on this site is written from memory. These are the sources I checked to write this answer, and the date I checked them.
- How to add an order bump to an order form/payment pagehelp.systeme.io, article 154
- How to create an upsell and a downsellhelp.systeme.io, article 243
- The difference between an upsell and an order bumphelp.systeme.io, article 315
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