Sales funnels

A funnel is the thing that takes money, so these answers are ordered around that. Start with what a funnel actually is, because it is one object rather than a set of pages, and knowing that explains why deleting one takes so much with it. The pages it needs comes next. Order bumps and upsells are worth reading only once something is selling, and the answers about currency and deletion are the ones people find too late.

• What actually is a sales funnel? One named container of steps, not a page and not a marketing theory.
• What is an order bump, in plain English? A tick box on the order form. What it can sell, and the step that stops it showing.
• What is an upsell, and when does the customer see it? A second offer, on its own page, after the money has already changed hands.
• Order bump or upsell: which should I add first? One is a setting on a page you already built. The other is a whole page.
• What pages does a simple funnel actually need? Two, and systeme.io builds both of them for you. The rest is optional.
• What is a squeeze page? The common name for a page systeme.io calls something else. And the two elements it needs.
• What is a price plan, and why isn't it just a price? Three types, a schedule, and a home outside the page that uses it.
• What is a thank you page for, beyond saying thank you? The page a funnel ends on, whichever answers the buyer gave. What belongs on it.
• What is an A/B test, and how long before the result means anything? Two variants, one goal page, and the number systeme.io never publishes.
• What does deactivating a funnel do to links already out there? Old links do not break. What loads instead, and the one thing deactivation does not switch off.
• Where did my funnels go? Usually the Inactive filter, not lost data. The two-list check that tells you which it is.
• What happens to my products and buyers if I change a funnel's currency? Everything gets disconnected at once. What is not documented is what a visitor sees, and what an existing subscriber pays.
• What happens to someone who starts my order form but never pays? Nobody reads this far into the order form article, and it is the closest thing systeme.io has to cart recovery.
• Does a sales limit count units sold or orders placed? The field is labelled in units. The small print underneath counts something else entirely.
• If I change a page's URL path, what happens to the old link? No redirect and no grace period, tested by watching the old address turn into a 404 in real time.
• What happens to my orders and contacts when I delete a funnel? Contacts stayed the same. Orders were not put to the test, because the funnel deleted had none.
• Why isn't my coupon code working? One cause systeme.io states outright. The rest is setup worth re-checking.
• My upsell page isn't showing after someone buys. systeme.io documents the requirements, not the failure. These are what to check.
• Why isn't my funnel deadline working? What systeme.io documents for a deadline that never expires: no opt-in step ahead of it.